The Online Gambling and SEO iGaming betting business in the United Kingdom is an extremely competitive market, and operators at all levels of the industry, from start-ups to industry giants, are employing increasingly inventive techniques in order to differentiate themselves from the rest of the pack.
One of the most effective methods for online casinos, sports betting companies, and affiliates to bring their games to the attention of new players is to make use of search engine optimization, also known as SEO. A strong organic search engine optimization plan has the potential to drive a variety of significant and tangible results when it is executed correctly. These results include increasing the amount of organic traffic and lowering the cost per acquisition to a level that is significantly lower than that of other online advertising channels, such as PPC or social, for example.
It is impossible to overstate the significance of having a solid SEO strategy. However, while getting a head start on the competition may be of the utmost importance, it is imperative that you refrain from relying on Black Hat SEO strategies, which will eventually slow down growth and have a negative impact on player revenue. In order to provide you with an idea of some of the strategies that are best avoided, the following is a sample of the most frequently committed errors in search engine optimization:
Do not ignore SEO in its technical form.
When determining where to place your Online Casino or Sportsbook, Google takes literally hundreds of different ranking variables into consideration. Your overall search strategy should incorporate technical SEO as an essential part, and ideally, it should be an ongoing process that enables the continuous discovery of new ways to enhance your online visibility. It is recommended that you carry out a comprehensive technical audit of your current website because the information obtained from this process will provide you a strong knowledge of the sections of your website that would benefit the most from receiving your immediate attention.
Keep away from Backlinks that are Spammy or Toxic.
When evaluating ranking positions in results pages, Google’s Rank Brain Algorithm gives preference to websites that have a backlink profile that is both natural and of a high quality (SERPs). Gaining maximum visibility in search engine results pages (SERPs) for important search terms and phrases can be aided by securing high-quality links from reliable sites. It may be tempting to expand your link profile by acquiring as many as possible regardless of the quality of those links; however, doing so is likely to have a negative impact on your ranking position over the long term. This is primarily due to the fact that low-quality links frequently attract high levels of spam. This is essential if you want to avoid the possibility of seeing a significant decline in ranks or of having your site completely removed from search engine results pages (SERPs).
Disregarding the use of voice search
Voice search has seen significant growth in popularity over the past several years, and as the number of people using voice assistants continues to rise, it has become an essential factor to take into account when optimising a website. Understanding user intent, which is information that can be used when developing the value content that your audience wants to see, is the most important aspect of optimising for voice search. This is because understanding user intent is the key to optimising for voice search.
Putting out stuff that is not of high quality
Even though the expression “content is king” has become somewhat of a cliche, the underlying principle still holds true. Making an investment in content of a high quality is one of the most important things you can do for your company if you want to establish it as a respected, leading figure in your industry and outperform your closest competitors. It is essential to present the worth of your operation to your audience as well as supply them with information that they will not be able to discover anywhere else.
You can decide where adding new content or replacing old material would be most advantageous by conducting regular content audits. This will guarantee that the content you invest in is in the greatest position to give the information that your ideal audience is looking for.