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In an ideal world, every SEO would like to firmly state that they only use ethical SEO techniques and never venture into the dark, evil world of black-hat SEO. In the real world, things are often not so clear (hence the emergence of so-called “grey” SEO).The murky differences between white, gray, and black techniques can be difficult to navigate even for experienced SEOs, let alone for small business owners who have no idea where to start. It seems logical that so many small business owners would be put off by the mere thought of search engine optimization, especially if they’ve already been burned by blatantly dishonest tactics.


It is important to assess your risk tolerance before making any strategic decisions about SEO services in India, and different people will have different perspectives and experiences with specific SEO tactics that are relatively gray.
Using Private Blog Networks (PBNs) to gain connections has to be one of the most controversial gray hat strategies. I want to put it on the record that the effectiveness of PBN is still up for debate before we start looking at it. I
In this article I want to consider the advantages and disadvantages of PBN. First, let’s take a closer look at what a PBN is.

What is a private blog network?

In order to increase page rank, domain authority and possibly search engine ranking, PBNs are networks of websites that are used to build links and transfer page authority to other websites.
PBNs were widely used in the past, but after Google made significant efforts to reduce what it considers link spam, mainly through real-time algorithm updates, PBNs are now considered ineffective and not worth the effort. others as a risky tactic that could result in a penalty.

PBNs can be obtained in a variety of ways, but the four most common ways are as follows:

Auction – With this strategy, the domain age is not reduced because the blog is acquired before it is destroyed and the registered age is reset.
Deleted – Less effective than auctions, but easier and less aggressive. Once the domain age is reset to zero, the authority will naturally suffer.
Resellers – Resellers buy domains in a number of ways. Be careful if you use this strategy because there are excellent and terrible suppliers, just like everything else.
Drop Catching is a backorder service that uses a pre-selected bid to get domains when they drop. In terms of efficiency, this strategy is in the middle between deletion and auctions.

Private Blog Network: Why You Should Use It

PBNs are controversial, as you may have guessed at this point, but there has to be a reason why they are still used, right? The basic benefits listed below guarantee its lasting appeal.


When you link to a website you don’t own, you’re essentially giving up control to the website owner and have no control over when or how your link appears.
Link development takes time, and investing time and money into getting a link that might not be there in three months can be daunting. However, if you have a PBN, you can take full advantage of your link building approach because you still have complete control over each site.
In addition, you have the ability to quickly and en masse remove unwanted links if you are given a manual penalty.

Instant power

It can be quite effective to use a known and trusted site authority. There is a lot to be said for acquiring or buying these domains to develop high quality content. The problem arises with scalability (as with most SEO strategies).
There is no requirement to develop a connection or engage in outreach.
Ultimately, you will need to devote effort to creating beneficial relationships if you want to ensure long-term viability. On the other hand, PBNs can help you save a lot of time in a short period of time by providing results relatively quickly.

Arguments against using private blog networks

Anyone who has ever dabbled in site prospecting or blogger outreach will no doubt find the benefits of PBNs enticing, but it’s important to note that they are not a cure-all and can have serious drawbacks. The following disadvantages should be carefully considered before implementing any plan that utilizes PBN development.


Make no mistake, creating and maintaining a successful PBN is expensive. Initial costs will be incurred when purchasing authority domains along with any associated hosting fees. Private blog networks refer to the entire network, not just two or three sites.


PBNs are a significant time waster, even if you consider the financial outlay to be considerable. In addition to the time it takes to find good domains, you’ll need to spend time uploading them, installing themes and plugins, developing or outsourcing content, and setting up multiple social profiles.
Then there are the potential hosting and security issues you may run into that will also take some time to fix. Yes, all of this can be outsourced, but that would increase costs, which could seriously hurt your return on investment.
When developing your PBN strategy, it’s important to find a balance between the work you pay others to do for you and the work you do yourself.


While PBNs may be directly responsible for the success of your website, that success is not actually based on the strongest principles. Google is passionate about enforcing link spam as they see it, and PBNs are one of the main sources.
Therefore, PBNs must be used in conjunction with longer term link building strategies to build a more balanced portfolio of backlinks that will not irritate Google.

Are private blog networks safe?


The real answer is a resounding “no” if you want to rely solely on the potential power of PBN. It’s never a good idea to put all your eggs in one basket, especially if it says “private blog network”.
PBNs can be a highly effective asset to a well-rounded and diversified SEO Expert in India strategy if you’re prepared to accept a certain amount of risk (which, it should be noted, comes with potentially great rewards). The amount of control you can gain is enormous, although there is always a trade-off between cost (time and money) and control.
After thinking your case through, you may come to the conclusion that PBNs are the perfect complement to your existing SEO tactics, but you need to be aware of the risks involved and the trade-offs necessary to make the plan effective.

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